The 3S Framework




 

START - get out of the building

 

The target of this first phase is to iterate from a rough idea towards a first, testable business model. Central elements are getting to know your customers and to verifying whether you're dealing with a big enough problem to solve.

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SELL - make something people love

 

The second phase is about maximizing your learning by creating a minimal viable product and selling it to actual customers. It's about creating a small but returning customer base who loves your product as much as you do.

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SCALE - turn your growth engine on

 

After having identified a big enough problem and created a product people love, the third phase is about attracting more customers and building virality into your product. Further it's about financing the growth by attracting external investors.

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