craft a well thought-out expansion strategy

By now, you have reached product-market-fit and it's time to figure out a strategy to conquer the mass market.



Startups Always Have A Chasm To Cross

 

Andy Rachleff, co-founder of Welathfront shares their story about how to enter a mass-market (following the "crossing the chasm" theory by Geoffrey Moore).

 

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The SaaS Startup Guide To Crossing The Chasm

 

Not yet convinced that you should keep an eye on the "crossing the chasm" theory, but running an SaaS busines? Take a look at this guide.

 

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Select A Beachhead Market

 

Ready to launch your D-Day attack? Find a beachhead market: focus, win the battle, expand to more and more markets and become the global leader.

 

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Whole Product Game

 

To win over the mass-market, you need to shape a "whole product" by creating an ecosystem around your core product - learn how.

 

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Strategy For Startups: The Innovator's Dilemma

 

You got an innovative product and want to disrupt an industry? Learn how to get there- step-by-step.

 

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Understanding How The Innovator's Dilemma Affects You

 

You want to learn even more about disruptive innovations and the Innovator's Dilemma? Read this great post by 2 times entrepreneur and VC Mark Suster.

 

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Other focus areas within the SCALE phase of your Startup



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