craft a well thought-out expansion strategy
By now, you have reached product-market-fit and it's time to figure out a strategy to conquer the mass market.
Andy Rachleff, co-founder of Welathfront shares their story about how to enter a mass-market (following the "crossing the chasm" theory by Geoffrey Moore).
Not yet convinced that you should keep an eye on the "crossing the chasm" theory, but running an SaaS busines? Take a look at this guide.
Ready to launch your D-Day attack? Find a beachhead market: focus, win the battle, expand to more and more markets and become the global leader.
To win over the mass-market, you need to shape a "whole product" by creating an ecosystem around your core product - learn how.
You got an innovative product and want to disrupt an industry? Learn how to get there- step-by-step.
You want to learn even more about disruptive innovations and the Innovator's Dilemma? Read this great post by 2 times entrepreneur and VC Mark Suster.