craft a well thought-out expansion strategy
By now, you have reached product-market-fit and it's time to figure out a strategy to
conquer the mass market.
Startups Always Have A Chasm To Cross
Andy Rachleff, co-founder of Welathfront shares their story about how to enter a mass-market (following the "crossing the chasm" theory by Geoffrey Moore).
Ratings and Comments | show | |
|
The SaaS Startup Guide To Crossing The Chasm
Not yet convinced that you should keep an eye on the "crossing the chasm" theory, but running an SaaS busines? Take a look at this guide.
Ratings and Comments | show | |
|
Ready to launch your D-Day attack? Find a beachhead market: focus, win the battle, expand to more and more markets and become the global leader.
Ratings and Comments | show | |
|
To win over the mass-market, you need to shape a "whole product" by creating an ecosystem around your core product - learn how.
Ratings and Comments | show | |
|
Strategy For Startups: The Innovator's Dilemma
You got an innovative product and want to disrupt an industry? Learn how to get there- step-by-step.
Ratings and Comments | show | |
|
Understanding How The Innovator's Dilemma Affects You
You want to learn even more about disruptive innovations and the Innovator's Dilemma? Read this great post by 2 times entrepreneur and VC Mark Suster.
Ratings and Comments | show | |
|