design, test and hack your unique growth engine

Figure out how you can grow your audience by optimizing your growth engine, building virality into your product, refining your positioning and creating kick-ass and marketing stunts.



Pirate Metrics (AARRR)

 

One of the classic must-reads for every entrepreneur: Dave McClure about startup metrics (Acquisition, Activation, Retention, Referral, Revenue).

 

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Get, Keep, Grow Model (Customer Relationship)

 

This presentation from Steve Blank covers the customer relation of both, physical and web business. The core model is: Get, Keep, Grow.

 

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3 Engines Of Growth

 

Introduced by Eric Ries, the three engines of growth (viral, paid and sticky) help you to understand how your business works and where to focus on.

 

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4 Gear Model

 

Geoffrey Moore, author of "Crossing The Chasm", introduces the 4 Gear Model to explain how (web) companies can make sure they keep growing fast.

 

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Bullseye Framework

 

The Bullseye Framework helps you to find the channel that works for your company - get to know the 19 different channel and how to make the right choice.

 

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The Customer Factory

 

Understand why and how you win and keep your customers. Build and test hypothesis based on this worksheet to optimize the "Customer Factory".

 

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The Science Of How Customers Buy Anything

 

Learn what influences the customers buying decisions and how to overcome obstacles by understanding the "Customer Forces".

 

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How To Create A Customer Acquisition Plan For Startups

 

This awesome post gets you started with customer acquisition, introduces growth hacking and shows you why a metrics dashboard is essential at this stage.

 

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Positioning Your Startup is Vital - Here is How to Nail it

 

This awesome and extensive post teaches you everything you have to know about positioninjg your startup .

 

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Positioning: The Battle for Your Startup

 

A nice post which shows the importance of marketing and positioning after your startup has reched product-market-fit. And some tips of how to do it.

 

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Eight Ways to Go Viral

 

The word virality is omnipresent in the startup world - learn what it really means, what different types of virality there are and how to meassure virality correctly.

 

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Here's how 10 Startups Exploded Using Creative Marketing

 

Learn from the best and take a look at 10 good practice examples from well known companies like Dropbox and Hotmail and how they hacked their growth.

 

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The Ultimate Startup Marketing Strategy

 

If you want to learn as much as possible about startup marketing in a short time, read this blog post!

 

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petithacks

 

An example-rich samelsorium of growth hacks and other tricks. All the examples are from real and well known websites.

 

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GrowthHackers

 

Dive into some great growth stories and learn how companies like Etsy or Slack have grown in their early years.

 

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Nouncy

 

A very innovative tool to create a buzz on social media. Get your friends to write a post about you(r launch) but keep full control of when to post them.

 

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Startup Videos

 

You want to create a pitch video for your startup? Get inspired by others and browse trough this extensive startup video library.

 

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Start A Fire

 

Do you often share links on social media? With Start A Fire, you can make sure that people who click on such a link come back to your page - free, 4ever.

 

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sniply

 

Very similar to Start A Fire. It also allows you to display links back to your content in a small box on the page you link to. Free for 1'000 clicks per month.

 

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Hello Bar

 

A truly great, easy to set up and effective way to collect new leads. Take a look at Hello Bar and find the sign up box or bar which fits to your page.

 

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GetSocial

 

Get a social share bar which fits to your page and increase your outreach by making it easy for your page visitors to talk about you on social media.

 

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Drift

 

Want to give your audience a simple channel to talk to you? How about setting up an on-page chat? Simply use Drift and answer chats out of your Slack account.

 

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Notify

 

You don't want to miss when the world starts to talk about you? But how to keep track of all the blogs and social networks out there, right? Well, try Notify!

 

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POWr

 

You need more functionalities for your website? Fancy a rating system, a social media feed or more? POWr might just have the right plugin for you!

 

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Ad Spend Calculator

 

Ever wondered whether you should start using paid online advertisement (Google Ads or Facebook Ads)? Then this little calcullator might just be right for you.

 

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Other focus areas within the SCALE phase of your Startup



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