SELL make something people love
The second phase is about maximizing your learning by creating a minimal viable product and selling it to actual customers. It's about creating a small but returning customer base who loves your product as much as you do.
click through the focus areas to get to the free available tools
make your first financial projections
Look at your financial figures early enough and make sure you don't run out of money before you have a market ready product (don't bother with a bullet-proofed financial plan at this time).
create a minimum viable product
By creating a product which is limited to its core functionality, you can verifying whether it provides an added value or not: if it does, you'll find paying customers for your MVP!
test your early users reactions and behaviors
Understand how your early users interact with your product. Create and test hypothesis about the user behavior and find out what they like most.
optimize and streamline your development process
Focus on the right features at the right time and start to use agil development methods to be able to constantly develop and test new features.
align your sales organization and approach
Make sure you don't only charge from day one, but also properly manage your customer contacts from the beginning.
make customers come back for more
Start to monitor your key metrics and build up a first metrics dashboard. Focus on retention at this point - If customers come back, it means they love your product!
build up the base for your marketing campaign
Start to plan your marketing content and test different channels such as social media or email marketing.
find the right pricing strategy
Pricing a startup product right is a hard task and worth some deeper thinking. Start with a pricing hypothesis and test it with real customers.