build up the base for your marketing campaign

Start to plan your marketing content and test different channels such as social media or email marketing.



SumoMe

 

Trusted by large web companies like AirBnB, SumoMe provides some very powerfull tools to meassure and boost website traffic, it's definitly worth a try.

 

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Content Marketing Templates

 

HubSpot provides a wide range of free content templates - everything from a content planning to an infographics.

 

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Social Media Share Link Generator

 

A very easy to use one-click generator which generates sharing linkes for all popular social media sites.

 

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MailChimp

 

MailChim is a great help when it comes to design nice emails or sign up form, further it helps you to understand your audience by providing meaningful analytics.

 

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Mad Mini

 

Similar to MailChimp, Mad Mini helps you to send out beautiful emails and newsletters to your audience.

 

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ReachMail

 

A further, powerful email service with a feature-rich and attractive free plan: up to 15'000 emails per month to an audience of 5'000 subscribers.

 

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The Link Builder's Guide to Email Outreach

 

A nice post by Neil Patel about how to optimize your outreach email process, starting by identifying the right websites and ending with powerful email templates.

 

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Startup Storytelling

 

A how-to-guid for startup storytelling and how to avoid the common mistakes, many startup founders make when it comes to tell their story.

 

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Start With Why

 

Listen to Simon Sineks inspiring TED talk and learn how to inspire your coworkers and customers - or in short: learn how to tell your story right.

 

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Trello

 

Use Trello to collaborate on marketing content - plan which content to post when by usin the interactive board and integrated calendar.

 

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Content Editorial Calendar Template

 

Download the free Excel template and use it as a starting point for your startup's content calendar.

 

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CoShedule

 

A very nice worksheet you can print out and use to brainstorm your editorial calendar (yearly, monthly, content ideas). Later you can hang it onto the wall.

 

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Hootsuite

 

Hootsuite makes managing your social media account easy, by combining everything in one place.

 

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MavSocial

 

Works very similar to Hootsuite and lets you post to different social media sites. Furter it helps you to create and schedule great content.

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buffer

 

Another great social media management tool which makes social media management a full bit easier.

 

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The Social Media Frequency Guide

 

Read through this extensive guide to get to know what's important to consider when posting on different socisl media platforms and get some best practices.

 

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Social Media: What, When and Where to Post

 

A second post about when and where to post, less background information and details but some nice recommendations for every social media platform.

 

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How to Easily Double Your Social Media Traffic

 

Learn how posting a content more than 1 time will lead to more social media reach. Also learn how to do so in a way that is not annoying for your audience.

 

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Klout

 

An easy to use program which helps you to find great content and to directly share it with your audience.

 

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Ruzzit

 

A great help when looking for viral content to repost and share with your audience! Filter it by platform, date and media type!

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easelly

 

Infographics are very popular and powerfull on social media. Create one for free, using easelly.

 

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qzzr

 

Another great content type to get some interaction from your audience are quizzes - create one for free, using qzzr.

 

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Riddle

 

Make sure to always keep user interaction high: Create engaging quizzes and polls the simple way - and you know what? They look great!!!

 

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Stock Up

 

A great page when you are looking for stock images! Unlike others, it combines images from various sources and has over 13'000 (and counting).

 

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pexels

 

A library of the best free stock images, combined from various sources. Get some great pictures for free and add them to your posts to make them more powerful.

 

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pexels videos

 

You want to make your posts even more powerful? Take a look at pexels small brother: pexels videos and get access to free stock videos!

 

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Canva

 

Create great presentations to share on social media. Or create whatever other social media content by using the templates. Easy to design and share!

 

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Pablo

 

Pablo by buffer is another design tool to create social media pictures in the right size to easily share them across the most important platforms.

 

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Placeit

 

Your app displayed or played on a mobile screnn? your website on a desktop or table? Or your logo on a t-shirt or cup? chose from a huge mockup gallery.

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GIMP

 

A free "Photoshop-like" program, that allows you to edit pictures and therefore lets you showcase your product in the one or the other way (downside: download).

 

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PIXLR

 

An featurerich alternative to Photoshop and GIMP but accessible as a web app over your browser.

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Other focus areas within the SELL phase of your Startup



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