find the right pricing strategy
Pricing a startup product right is a hard task and worth some deeper thinking. Start with a pricing hypothesis and test it with real customers.
An easy to use methodology to determine your product price by asking a few of your potential customers 4 simple questions.
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The Price Corridor of the Mass
Determin the price at which you can attract the mass market by looking at similar products (same form/ same function/ same object).
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Learn how the different factors have to play together: start with the customer value, set a strategic price, deliver on cost and overcome adoption hurdles.
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Pricing Guide (incl. a Pricing Worksheet)
The Pricing guide by Sequoia Capital provides some deep insights into startup best practices and comes with a very useful pricing worksheet for your startup.
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7 Factors to Consider when Pricing Your Startup's Product
Read through this guide by a seasoned venture capitalist to make sure you don't forget the most important variables when pricing your product.
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10 Pricing Models for Startups
Click through the slide show to get your pricing strategy started: get to know 10 different pricing models for startups.
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