find the right pricing strategy

Pricing a startup product right is a hard task and worth some deeper thinking. Start with a pricing hypothesis and test it with real customers.

The Price Sensitivity Meter

An easy to use methodology to determine your product price by asking a few of your potential customers 4 simple questions.

The Price Corridor of the Mass

Determin the price at which you can attract the mass market by looking at similar products (same form/ same function/ same object).

The Strategic Sequence

Learn how the different factors have to play together: start with the customer value, set a strategic price, deliver on cost and overcome adoption hurdles.

Pricing Guide (incl. a Pricing Worksheet)

The Pricing guide by Sequoia Capital provides some deep insights into startup best practices and comes with a very useful pricing worksheet for your startup.

7 Factors to Consider when Pricing Your Startup's Product

Read through this guide by a seasoned venture capitalist to make sure you don't forget the most important variables when pricing your product.

10 Pricing Models for Startups

Click through the slide show to get your pricing strategy started: get to know 10 different pricing models for startups.