make customers come back for more

Start to monitor your key metrics and build up a first metrics dashboard. Focus on retention at this point - If customers come back, it means they love your product!

Actionable Metrics in a Lean Startup

Ash Maurya gives an introduction to Lean Startup Metrics and explains why Retention is the most important metric before Product/Market Fit.

Sean Ellis Test (survey.io)

The Sean Ellis Test is a very simple method to meassure whether you have reached Product/Market Fit and are ready to move on to the Scale phase.

Customer Acquisition Costs vs. Customer Lifetime Value

CAC and CLV are two wide spread terms in the Startup world and every entrepreneur should get familiar with those terms.

Cohort Analysis 101

It's very important for entrepreneurs to understand what good metrics are - the Cohort Analysis 101 is a good way to get started.

Cohort Analysis Template

Christoph Janz created a very useful Cohort Analysis Excel Template which can be downloaded for free.

Google Analytics, About Cohorts

If you have a Google Analytics account you can set up simple Cohort Analysis from within your GA interface - learn how.

Clicky

Clicky is an easy to set up Google Analytics alternative which sets itself apart by fully focussing on real-time date.

mixpanel

Another Google Analytics substitute which allows you to easily set up powerful retention cohorts.

Dasheroo

A very simple to setup all-in-one dashboard: connect your applications (Google Analytics, MailChimp, Twitter, etc.) and create personalized insights.

Cyfe

Similar to Dasheroo, Cyfe lets you setup a fully customized dashboard with insights into your business applications.

Delighted

Get valuable feedback from your website visitors - direct and straight forward, from desktop and mobile users.

Google Customer Satisfaction Survey

Use the Google Customer Satisfaction Survey to get valuable feedback from your website visitors. Simply add it to your page and define which customers to ask.

SurveyMonkey

The best known, free Survey tool out there! Create your own customer survey, shar it with your audience and get valuable feedback.

Typeform

Tired of SurveyMonkey questionnaires? Consider using Typeform - a very appealing survey tool, created to impress your audience.