identify and understand your early customers

At the very beginning, your product won't get mass-market acceptance right away. This is why you have to find your early customers, which believe in your solution and have special needs.



Characteristics of Earlyvangelists

 

Identify your Earlyvangelistst: customers who see the true potential of your product way ahead of others and possess the needed budget for a purchase.

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3 Tiers of Noncustomers

 

By looking at the communalities among the Noncustomers of an industry, new and untasted market potential can be found.

 

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Groundrules for Interviewing

 

Customer Interviews are one of the (if not the) most effective means to get to know your customers. Most of the time, a handful is enough.

 

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Empathy Map

 

Empathy maps are used to understand the users needs and are well known in the field of user centric design.

 

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Persona

 

Customer personas help you understand your customers and get a shared understanding of the needs, likes and characteristics of target customers.

 

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Buying Center Roles

 

In B2B but also complex B2C sales, it's worth taking a look at all the peoples/ roles involved in the buying process - here the Buying Cycle can help.

 

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Customer Web Influence Map

 

The online tool from Google helps you to identify which channel influences your target customer the most along his decision process.

 

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Customer Journey Canvas

 

Analysisng the Users Journey and the happyness along his Journey (including the buying process) helps you to uncover unmet customer value.

 

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Value Proposition Canvas

 

The tool from the Business Model Canvas founders helps you to understand your customers. Further it helps you to priotize, analyse and align product features.

 

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Product Box

 

A methodology to understand your customers problems by letting them prototype their desired product and promote it in front of other customers.

 

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Jobs to be done

 

Watch this YouTube video to get started with the jobs-to-be-done concept and understand how to design a product which matches customer needs.

 

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Other focus areas within the START phase of your Startup



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