understand your market environment



Take your time to scan your market and environment, look at current trends and other influence factors. Get a sense of what's out there and what's about to come.

Google Trends


Google Trends shows you whats hot right now and lets you find out how much attention different toppics get over time.


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Google Keyword Planner


Identify search preferences by analysing different keywords - which word (or phrase) is looked up how often?


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Consumer Barometer


Get insights about the internet usage across the globe. Build your own graph based on Google data or find out how device usage etc. has evolved over time.


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Google Patent Search


Navigate through more than 7 million Patents and find out whats already existing or look at whats newly registered.


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Business Model Environment


The tool from the Business Model Canvas founders help to "zoom-out" and take a look at the bigger picture.


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Consumer Trend Canvas


A structured one-page help to analyse trends and create strategies/ opportunities to tackle the upcomming trends and innovate.


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Trend Watching


Browse through the free trend reports, learn how the consumer of the future behaves and identify new innovations.


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Access different forecasts for industries/ topics like: design, advertising, retail, technology, travel and arts& cultural news.


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Product Hunt


A great place to check out what's trendy or new: whether it is a new website, startup or just a great new product, function or pivot of an existing company.


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Use CrunchBase to discover new startups, follow them over time, find out who is behind them or how well they are funded.


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Use the extensive startup database to find all sort of companies or use the filters to identify trendy or new companies.


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Launching Next


Another great place to discover startups, browse them by keywords or check out the trending startup section.


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Last but not least, BetaList is an extensive startup repository which lets you easily filter startups by markets or regions.


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Other focus areas within the START phase of your Startup

Do you know an awesome tool we are missing? tell us!

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