define your ambition level and purpose

At the very beginning of your entrepreneurial journey, there is the vision. The vision defines where you're heading to and aligns your team's thoughts and ambitions - it's your guiding star.

The Happy Startup Canvas


A starting point for creating the DNA of your organisation. An easy way to pin down who you are and what you stand for.


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The Product Vision Board


A simple yet powerful tool to capture your vision and product strategy. Ideal for Customer Discovery, Problem validation, and market research.


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Startup Vision Definition


Clarify what you're building and why: Identify the most important elements of your vision and destill that information into a concise statement.


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30 Inspirational Mission Statements


Get inspired by this list of 30 great mission statements - all from billion dollar startup companies.


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Other focus areas within the START phase of your Startup

Do you know an awesome tool we are missing? tell us!

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